"If You'll Give Me One Afternoon, Then I'll Show You The Easiest And Most Reliable Way to Answer Any Objection And Produce Consistent Car Sales"
From the Desk of:
Mercedes-Benz of Denver
940 S. Colorado Blvd.
Denver, Co 80246
What if I told you that there was a way to work much smarter, and not any harder, to earn a better commission - would you be interested in hearing how?
If so, read on.
My name is Marcus Wiesner and I have been able to make a living selling cars for the last four years, although it's only in the last one year I'd truly consider myself successful.
Like almost any other car salesperson, I went through a phase where I used to work a lot of hours, and I worked a lot harder than I do now, too. Eventually I reached a dead end... I finally hit a wall of complete exhaustion. I had to start working less just to maintain my sanity.
That's when I really started to be successful - paradoxically, once I learned how to work smarter and started working a lot less hours. I learned how to work smarter, so that I didn't have to work any harder and I could still earn a better commission.
I know it sounds a little far-fetched, but this is my own personal experience I'm talking about here. I don't care if you believe me, I have no interest in that. I just want you to know that something like this exists. What you do about it doesn't concern me. The bottom line is, I'm in sales, just like you. If I don't sell, I don't eat - so believe me, I get it. There's a lot of misinformation out there. I just want you to have it straight, that's all.
I personally had to go through about 10,000 hours of selling the "hard way" - the way my sales managers, sales trainers, and every book on the market told me to sell, just to realize that there even was an easy way to sell cars. 10,000 hours of grueling metaphorical blood, sweat, and tears chasing the American Sales Dream: that you can make the money you want to make, without a college degree, if you are able to sell well enough.
Well, the great thing is, that part is actually true. All that it really takes is a little bit of well-advised knowledge of what works, and the courage to try it. The courage to dream of a bigger life for yourself, and to try to go after it, without letting it stress you out. That's all.
So... What about the knowledge of what works? Where does that crucial ingredient of reliable knowledge come from? Well... First of all, it's not the kind of knowledge that comes from a theory. It has to be discovered and created by someone doing exactly what you want to do - selling cars every day.
What I'm talking about was actually tested and proven to work in real situations, with cars in all kinds of budgets. That's one fact that distinguishes it from other kinds of knowledge like the ones passed on by what I call "technique" sales books, or motivational material.
One the one hand, you have a collection of techniques that only apply to 1/100 situations, and on the other you have empty platitudes that everyone has heard over 100 times before. Maybe if you combine them all together you might be able to sell, but who has the time to assemble all of those techniques together and repeat all of those affirmations every day until they "stick"? And what use would it really be to you if you did?
You're really looking at a vast over-complication of the whole thing. That's almost the normal state of affairs when it comes to things like this. Over-complicated and hard to understand. Especially selling, because human interaction is so flexible and always changing.
So what you really need is a tool that works in many different situations. What I did was I read the bulk of the literature and I repeated the bulk of the affirmations, and I worked the maximum legally allowable days per week in my state from dawn till dusk selling cars until I collapsed in a heap, and then I had a "eureka" moment.
Every so often an idea comes along that is like a "golden key" that unlocks a certain door everyone has been struggling with. In physics, this is called a "critical point".
I was just at the right place, at the right time, and you can learn all about it in less than one full afternoon, for a price so low that it almost doesn't make any sense. Except for the fact that this is the beginning of a future relationship where hopefully referrals and repeat purchases will eventually be made.
I'm comfortable telling you all of this because I am confident that you will find this product so rewarding that it will be one of the best decisions you ever made. I'm also very good at getting repeat and referral business, and I'll be happy to tell you how I do that, too, once we get this very strong foundation into your hands and you become an expert at applying it and getting results.
Just to illustrate how powerful this stuff really is in application, recently the general manager of our dealership approached me and asked me to help improve our internet closing ratio on new cars. I was able to successfully turn out a 200% increase to our closing ratio in that area, all by improving their weaknesses with what works in real life.
The point being, if you can learn some simple techniques, you can begin to be extremely successful in selling cars too. You might even be able to double your closing ratio like our internet department did.
But before we go any further, I want to tell you exactly how it works and what you’re getting yourself into so that you can decide if it is right for you. Otherwise, it makes no difference what price I am selling it for.
So let’s start by discussing how it works.
Did you know 78% of the people who visit your showroom will buy a car from somebody? And that 71% of those same customers say they bought their car because they liked, trusted, and respected their sales person? That's important.
You see, it means that if you want to capture the highest percentage of sales, you need to have a strategy for getting the majority to like, trust, and respect you – and a plan to handle the rest of them, too.
And when it comes to meeting new people, you should already know that your customers form their first and most powerful impressions of you within the very first few moments. Customers use their “judgment” process to size you up almost instantly, and decide if they want to buy from you… or not.
Have you ever heard the saying: "a sale is made in any conversation. Either you sell the customer on you and your product, or the customer sells you on why they can't buy?"
Well, I will tell you that the first few seconds are the very most important, because they set the tone for the entire interaction. Either you will be the one who is doing the selling or it will be your customer who is doing the selling.
And I will tell you this: your customers are already preoccupied with TONS of sales resistance. This is especially true in the car business. Competition over prices has reached a fever pitch, customers are more primed than ever to have a negative opinion of car dealerships and sales people, and nobody wants to be slick-talked and glad-handed into a bad deal by a high-pressure sales person. So all of this is going on inside of your prospect's mind before they even come in to see you, and their sales resistance, on average, has reached an all-time high.
The bottom line is, customers are more willing than ever to write you off from the very first thing you say. In order to have success in this highly-charged environment, you need to be entirely different than any other sales person.
You have to learn how to sell without appearing to sell at all.
You need to have a plan for understanding, subtly taking control of, and using their judgment systems in your favor to make them decide that they definitely want to do business with you… So that you will be in charge from the very first nano-second that they meet you. Without them knowing you are doing it. How?
You have to be willing to learn something that will simplify the whole situation, reduce your stress, and ultimately get rid of the confusion which is standing in the way of your success, so that you are only left with what works in real life, plain and simple. Then you can approach customers with the calm, clarity, and confidence of a master salesperson.
The best way to do this is to re-learn the few fundamental, powerful tools that will maximize your results. Consider the following four points:
The first point is mindset. Before you ever see a customer, your preconceived notions are already forming a successful or unsuccessful interaction. So the first thing that needs to be changed is your mindset about the customer if you are going to maximize your closing percentage.
The second point is thoughts. After your preconceived notions form an idea and you actually meet the customer, you have certain thoughts pertaining to that customer. These have to do with your plan – what are you going to do now that they are in front of you?
Do you have a system for reliably turning floor-ups into sales? If not, then you definitely need to get one because your thoughts will always form a plan – one that either makes you money, or not. And your plan- or lack of one – will show in the amount of calm confidence and clarity you portray to your customers.
The third point is speech. Speech is your main tool in selling. It breaks down into two basic forms:
Do you know the best statements that you can use to reliably make sales? Do you know the best questions to ask? Those are the only two things you need to master to become the best salesperson you can be.
Finally, since 85% or more of our communication is body language, the final point in this strategy is action. What actions will help you be successful? This rounds out the final area that we need to be concerned with.
Once you understand exactly what to do in each of these four fundamental areas, you will not only be competent, you will really become an expert at selling and you will have a reliable system for turning floor ups into sales with ease.
Remember what I said about success being “simple, but not necessarily easy to figure out on your own”?
These fundamentals mentioned above form the basis for the “Powerful, One-Size-Fits All Approach” that literally fell into my lap one day after 10,000 hours of grueling blood, sweat, and tears of selling cars the hard way. It literally revolutionized my sales career and it can do the same for you.
And the best part is, you can learn how to use this strategy within one afternoon and begin selling more cars by tomorrow. Once you learn this strategy, you’ll know:
And look, it absolutely doesn’t matter:
None of these factors matter whatsoever to your success! With this easy to learn technique, you will be able to reliably turn floor-ups into sales over and over again with ease. You will be able to work the hours you want and still make more money by selling smarter, not harder.
How much is it? Only $4.
Let’s face it. If the content of this report helps you sell even one more car, it will be worth many times more than $4. With any luck, it could revolutionize your career. And since you are in commission sales, like me, that means that this could be worth a lot of money to you for a very small investment.
If you are not sure you should get this report, then I will be the first to tell you: maybe you shouldn’t. Truthfully, this is not for everyone. There are some very good reasons not to get this report, and I’ll share them with you right now. You should NOT get this report if:
On the other hand, if that does not describe you, then you may be wondering if this IS the right report for you. The PERFECT type of person who will get the most value and the best use out of the “Powerful, One-Size-Fits All Approach” - is ANYONE who is:
If this describes you, or even if it describes the person who you want to be, then you are the right type of person for this information. What you learn will become a cornerstone of your success in car sales and in life. Don’t put this off – don’t put your success on hold – don’t wait, don’t do anything else – your career depends on it! Get it now for only $4!
To Your Great Success,
P.S. I put the price of this report so low because I want you to get used to the idea of getting much more value from me than any of the money you pay for my products. Truth be told, this information is far more valuable than the $4 you are about to pay to get it. I am very confident about that. In fact, I have thought about raising the price numerous times, but I haven’t for the very reason I’ve just told you.
But I want you to know how confident I am in this information, too. I want you to see that I’ve got some skin in the game, as they say. That’s why – and this is absurd for a $4 product – I am also offering a Double-Your-Money-Back Guarantee. That’s right – if you are not satisfied with this product, I will refund you not only the $4 that you initially paid, but also pay you an additional $4. But there is a catch (a very small one).
All you have to do to take advantage of the Double-Your-Money-Back Guarantee is send me a sound recording - from your phone or any other recording device – of you actually using the technique in a real sales situation, and it not working in your favor, along with a short half-page summary of why you are not satisfied with the results.
If you do that, I’ll be happy to send your refund along with another additional $4 for your trouble. I believe in this product so much that I’ll happily offer a Double-Your-Money-Back Guarantee like that!
P.P.S. This purchase also comes with complementary free updates of the product for life – so if I ever release new information for this product, you will get it free. That may include sound recordings, additional examples, anything else that I may add of value to this report will be yours free forever after you pay the initial $4. Just as an added touch.